At present, the number of KEEP members has exceeded 10 million, the number of daily active users has reached 6 million, the number of monthly active users of the APP has reached 20 million, and the number of monthly active users has reached 40 million. Based on indoor fitness, the Keep online app has gradually become a comprehensive platform integrating fitness teaching, social networking, dietary guidance, and fitness equipment sales, building a complete business closed loop. 2. Diversified development: With the popularization of personalized consumption and niche sports, solution-based development will become an important trend Figure 7
: Brands are developing towards diversification As the post-90s and post-95s become the new mainstream consumer groups, more and more personalized consumer demands require brands to develop in a more diversified direction; on the other hand, more and more niche consumers have been rising in recent years. Sports, the demand for related equipment is job title email list also increasing. In this context, solutions to meet individual needs will become an important trend in the development of the sports industry. At present, Anta, Li Ning and other brands have made multi-brand and multi-category layouts, and the core growth points of their solutions all come from fashionable and youthful layouts.
3. Acceleration of industrial integration: multiple markets will present a situation where the strong will remain strong and scale will be king Figure 8: Industry Concentration Trend of China's Sports Shoes and Apparel Market On the other hand of diversified demands, the homogeneous sports industry market is about to usher in a storm-like market consolidation. The homogeneous market is more likely to form a situation where the strong will become stronger, including shoes and clothing that emphasize functional professionalism (such as Nike), fitness equipment (such as Impulse), and brands that focus on the mass quality market, such as Anta, Hongxing Erke, 361, etc. in the market.