In fact, before Baidu, CAPTCHA ads were well received abroad as new display ads, such as the two most famous ones, Double Recall and Solve Media. Double Recall is the earliest, launched this model in Europe in 2010, and supplemented by whatsapp database data to prove the profitability and advertising effect of verification code advertisements, saying: the CPM (cost per thousand impressions) of this advertisement can reach 120 US dollars, which is a traditional It is about 10 times that of display ads, and it is 11 times better than traditional banner ads in terms of whatsapp database increasing the visibility of advertisers. Solve Media also affirmed the excellent achievements of captcha advertising in brand performance in its white paper. There are also domestic companies such as Yuchu.
The founder Zhao Junli has just received angel investment not long ago, calling the verification code advertisement "a gold mine in the Internet's idle resources", with an estimated market size of 39 billion (Zhao Junli's estimate basis: Every year, Chinese whatsapp database websites are registered due to , login, post, download and other applications have entered the verification code about 130 billion times, and he offered advertisers 300 yuan/thousand times). The advantages of captcha advertising are obvious: for webmasters, it increases monetization traffic; whatsapp database for advertisers, it gains high-quality attention. How to explain high-quality attention? Because of the excess of Internet information, in fact, most of the advertisements are not displayed in front of the audience.
That is, invalid display; and because of a certain degree of advertisement avoidance effect, even if the advertisement is effectively displayed, it is now smart and smart. Experienced audiences also know which areas are advertisements, so they whatsapp database can quickly focus on key areas while browsing the page and turn a blind eye to advertisements. Then the verification code advertisement is a bit similar to the "mandatory advertisement" in the traditional advertisement. It appears in the necessary download process. Seeing this, our question actually arises: As an important whatsapp database party in the advertising process, does the audience accept this form of advertising? Even if it is successful abroad, our audience is not the same as the foreign audience.