What the user or customer sees, thinks, or believes at any Telephone Number List given time must be accepted by your business Telephone Number List management as an objective fact to be taken seriously. By definition, the customer is purchasing the satisfaction of a need or want. For example, here is a well-known and real example of a business Telephone Number List mission which defined the way in which that company conducted its activities.
A drill bit manufacturer defined its determining Telephone Number List what size holes customers need" their focus was directly on customer needs and not on their product specifications. They were customer-focused and very Telephone Number List successful. Once the mission statement has been completed develop the positioning statement for competitive advantage and prepare the USP - your unique selling proposition.
Why the business is able to provide Telephone Number List more effective solutions and greater value than the competitors. THE SITUATION AUDIT- Internal and External The situation audit is a description and analysis of past, present and future data (information) which provides the basis for pursuing the business planning process. It is an organized Telephone Number List method for: collecting pertinent information interpreting its effect on the business's environments (market conditions) analyzing significant trends projecting all pertinent factors, which could influence company activities.