A modest increase of just 1 point to 12%.ads By Rafa Cera Opinion STRATEGY Feb 21, 2013 No good information, bad decisions! Tags sim information marketing strategy read later favorites 0 Rafa Wax Rafa Wax TOP CONSULTANT Senior management, marketing, management and innovation. Nominated for best management professor in the world by "The Economist" Follow Author SIM stands for Marketing Information Systems. We are talking about that system/process that any company must set up to provide itself with the necessary information for the effective marketing of its product/services. I will not reveal anything new to you if I inform you of the need that the company has for this information to make effective decisions, in the same way that we should not comment that we have a lot of information in very different media.
However, it is necessary to standardize this information collection process and that is why it seemed appropriate to dedicate this post to this content. The information available to the company is a strategic value for the reason that it is the component that Canadian Hospitals Email List makes the company see the world in a certain way, or in other words, with deficient information in size or quality, our way of seeing the world to which the organization is directed, is very distorted away from reality. All companies work with information to make decisions, the important thing is how the obtaining of this information is articulated in order to use it later.
It would be interesting if you, who own or work in a company and have commercial responsibilities, Ask yourself, do we have a standardized and processed information collection system? The information we collect serves as support to make good decisions Since when we do not audit the information system Our system has evolved, we have improved it All areas included in marketing have the same information and the same quality We manage information well There is a relationship between the information we take, our decisions and our results All of this will be of great interest to you, because keep in mind that the information you need is intended to facilitate business decision-making.