The automaker's example should inspire Phone Number Database other companies to look at creative alternatives. Even when, under normal conditions, they are not very interesting. It should be clarified that the idea of recycling videos and putting them in reverse is not the lesson of this campaign. For Fiat it works, considering the narrative it tries to Phone Number Database drive with its message. What other companies can learn is that their stock resources do not have to be presented in the same form as originally transmitted. Video editing utilities, Phone Number Database if you have a solid idea, can help make a difference in this pandemic.
The key to originality Maybe it's Phone Number Database of the enormous barriers that brands and companies have to face due to COVID-19, but it doesn't take much to make a campaign look original. It was enough for Oikos to show a rare side of NFL players. Brands like McDonald's can get away with it if they accompany their repetitive spots with impact Phone Number Database initiatives. And Etsy just had to be the first to reuse videos from past spots in order to stand out. But it must be recognized that originality, especially in terms of advertising, is a very difficult idea to define.
According to the HBR , it is not even a Phone Number Database concept that is always useful for a campaign to be really effective. WARC points out that it has a very close link with creativity, although they do not necessarily go hand in hand or have the same results. And according to Phone Number Database, with so many years of history, it is really difficult to find a new spot . The data that marketing, advertising and media specialists must master this Wednesday: Spotify is betting heavily on podcasts, now it has launched a new section that will offer lists of featured content; Netflix is benefiting from the coronavirus crisis, it does not stop growing; Facebook launched its version of Snapchat's Phone Number Database ... and more.