Pull marketing tactics tend to compound over time. Take SEO, for example. For as long as your articles rank on Google, you’ll receive consistent, passive, and organic search traffic.
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Line chart showing spike in traffic followed by passive search traffic
The reason is most pull marketing tactics work like a flywheel. In the beginning, you won’t see any huge effects as the flywheel is getting “pushed.” But as you go along, it becomes much easier to get results.
Here’s an illustration of how word of mouth works like a flywheel:
Flywheel cycle: Attract fans, optimize funnel & reward loyal fans, launch media campaigns, build press relationships and get coverage, boost coverage
Comparatively, if you’re using a push marketing tactic, e.g., advertising, traffic stops the moment you turn it off.
Thanks to the compounding effect, pull marketing tactics are often cheaper in the long run. For example, our website gets an estimated 1.2 million search visits per month.
Site Explorer overview of Ahrefs
If we had to acquire this traffic via Google Ads, it would cost us $1.3 million per month. Considering that our content marketing team isn’t paid $1.3 million in salaries, it’s reasonable to say pull marketing tactics are cheaper and a better long-term investment.
Pull and push marketing: combining them together
The best businesses use both pull and push marketing to complement each other. After all, if both strategies work, why wouldn’t you want to do both?
Here are some ways you can combine both pull and push marketing together: