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Salma Akter
Apr 06, 2022
In Welcome to the Forum
We have read too many articles on the operation theory of enterprise WeChat, but not many related to the dismantling of actual cases. The author of this fax number database article takes Luckin Coffee's micro-marketing campaign "Chief Welfare Officer Joins the Group to Get Welfare" as an example to share with us. Let's take a look at how this marketing campaign was a success! There are too many theoretical dry goods, it is time to give some live ammunition (case). After all, as a worker who takes career (making money) as his lifelong goal, in addition to having excellent theoretical knowledge, his work must not be left behind. And these more than 1.8 million users are all users who entered the group after scanning the code twice, and the quality is naturally not too bad. You may fax number database be thinking, this must be a giant company with deep pockets, doing hot public relations marketing, right? It’s not really, this is just a marketing campaign based on enterprise and micro enterprises by “Luckin Coffee”: “Chief Welfare Officer joins the group to receive benefits”. You know, since April 2020, “Luckin Coffee” has been caught in the whirlpool of public opinion of “2.2 billion financial fraud”. In February 2021, “Luckin Coffee” directly applied for bankruptcy protection, but all stores were operating normally. Just when everyone is guessing when it will go bankrupt, ". Luckin Coffee" has achieved a 30% growth in performance against the trend in 2020 when the epidemic broke out. How did you do it? A very important part fax number database of the reason is due to the case we are going to talk about today. Next, let's take a look at the points of this enterprise and micro case that are worth learning from. 1. Detailed explanation of the activity process 1. The first step: multi-channel diversion As a new retail coffee operator that has been fully connected online and offline, Luckin Coffee still has relatively many channels for drainage. In order to maximize the drainage effect, there are 4 main drainage channels for this event:
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Salma Akter

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