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Rupa Islan
Jul 30, 2022
In Welcome to the Forum
Based on the above data, the user age group of ZAKER information APP is mainly concentrated between 20 and 40 years old, accounting for nearly 80%, and more than 70% of male users, 80% of users have a bachelor's degree or above, and their Buy email list monthly income exceeds 8,000 yuan. Accounting for more than 60%, the educational level and economic status are significantly higher than the overall level. It can be seen that the target users of ZAKER are basically middle and high-end people such as white-collar workers. User needs In addition to core needs such as understanding the latest information, users will also derive needs for personalization, entertainment, social interaction, and sharing. Judging from the user characteristics of ZAKER, they will put forward higher-level requirements for demand solutions, which may be embodied in the following aspects: high nutrition and specialization of demand information information, more targeted content, and more personalized customization. Intuitive and easy-to-use, more emphasised reading experience, requiring novel social entertainment models, etc. solution For the needs of target users, ZAKER adopts the "technology + manual" model to reorganize information to form high-quality content. The App highlights personalized customization and interactive sharing. It has functions such as magazine layout, personalized customization, and social interaction, and meets users' needs through information-light community. Interactive topic discussions for different reading interests. Launched the concept of regional fusion media to strengthen the stickiness of regional users. Visual effects and interaction, modular classification, pure white interface. According to the latest monitoring data of Bida Consulting Information Data Center, in the first half of 2017, users using mobile news clients paid the most attention to headlines, with a proportion of 89.2%; the proportion of social news was 70.5%, ranking second. The form of news information that combines pictures and texts is the most popular among users, followed by the form of video.
ZAKER Product Experience Report: Is it sinking or going upstream?
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Rupa Islan

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